Company: Amavida Coffee & Tea Trading Company is a b-Corp business based in Florida, USA. It imports, roasts and supplies fair trade, organic, and specialty coffee and tea. The company is committed to sustainability, and to building long-lasting relationships with farmers, customers, the environment and the community. | Assignment: develop the identity, expand the branding. | Design solution: The visual branding is consistent with Amavida’s values and brand personality: simplicity, clarity, and friendliness. Branding items included packaging, collateral, ephemera, website. Credit photos: hand with beans: Marla & Shane Photographers.
Amavida Coffee and Tea: Identity and branding for a US B-Corp
![](https://www.yvonnenelson.nl/wp-content/uploads/work/Amavida-identity-branding/Amavida-branding-web-macbook-green.png)
![](https://www.yvonnenelson.nl/wp-content/uploads/work/Amavida-identity-branding/Amavida-branding-collateral-cover-green.png)
![](https://www.yvonnenelson.nl/wp-content/uploads/work/Amavida-identity-branding/Amavida-branding-heart-beans.png)
![](https://www.yvonnenelson.nl/wp-content/uploads/work/Amavida-identity-branding/Amavida-branding-collateral-pad-green.png)
![](https://www.yvonnenelson.nl/wp-content/uploads/work/Amavida-identity-branding/Amavida-branding-ephemera-tshirt-green.png)
![](https://www.yvonnenelson.nl/wp-content/uploads/work/Amavida-identity-branding/Amavida-branding-ephemera-paper-cup-green.png)
![](https://www.yvonnenelson.nl/wp-content/uploads/work/Amavida-identity-branding/Amavida-branding-pic-hands-beans.png)