Company: Software Diversified Services (SDS) is a provider of z/OS mainframe software and multi-platform encryption security since 1982. The company is based in Minneapolis. Assignment: design the logo and visual branding, including: stationery, website concept, collateral, business papers, advertising, exhibition design. | Design solution: minimal, bold, and energetic.
SDS USA: Identity and branding for a B2B mainframe software business
![](https://www.yvonnenelson.nl/wp-content/uploads/work/SDS-USA-identity-branding/SDS-branding-logo-onred-2.png)
![](https://www.yvonnenelson.nl/wp-content/uploads/work/SDS-USA-identity-branding/SDS-branding-mug.png)
![](https://www.yvonnenelson.nl/wp-content/uploads/work/SDS-USA-identity-branding/SDS-branding-icon-grey-red-2.png)
![](https://www.yvonnenelson.nl/wp-content/uploads/work/SDS-USA-identity-branding/SDS-branding-website.png)
![](https://www.yvonnenelson.nl/wp-content/uploads/work/SDS-USA-identity-branding/SDS-branding-print-ads.png)
![](https://www.yvonnenelson.nl/wp-content/uploads/work/SDS-USA-identity-branding/SDS-branding-booth-banners.png)
![](https://www.yvonnenelson.nl/wp-content/uploads/work/SDS-USA-identity-branding/SDS-branding-collateral-2.png)
![](https://www.yvonnenelson.nl/wp-content/uploads/work/SDS-USA-identity-branding/SDS-branding-tshirt.png)
![](https://www.yvonnenelson.nl/wp-content/uploads/work/SDS-USA-identity-branding/SDS-branding-stationery.png)