Company: Farrell Mortgage Brokers is an Australian family business that secures loan approvals with banks for first homes, refinance and quick borrowing. | Assignment: The commission involved designing a logo, identity, collateral and website. | Design solution: bright, modern, and bold to set them apart from the traditional mortgage advertising. The identity, abstract, bold and minimal. Happy, energetic and assertive orange runs through it.
Farrell Mortgage Brokers: Identity and branding for an Australian financial business
![](https://www.yvonnenelson.nl/wp-content/uploads/work/Farrell-identity-branding/Farrell-branding-logo-white-orange.png)
![](https://www.yvonnenelson.nl/wp-content/uploads/work/Farrell-identity-branding/Farrell-branding-look-feel-2.png)
![](https://www.yvonnenelson.nl/wp-content/uploads/work/Farrell-identity-branding/Farrell-branding-web-macbook.png)
![](https://www.yvonnenelson.nl/wp-content/uploads/work/Farrell-identity-branding/Farrell-branding-web-pad.png)
![](https://www.yvonnenelson.nl/wp-content/uploads/work/Farrell-identity-branding/Farrell-branding-collateral-covers.png)
![](https://www.yvonnenelson.nl/wp-content/uploads/work/Farrell-identity-branding/Farrell-branding-icon-4.png)
![](https://www.yvonnenelson.nl/wp-content/uploads/work/Farrell-identity-branding/Farrell-branding-icon-3.png)