Company: Abacus Cabinetry is a Denver-based artisan cabinetry-maker with more than 20 years in the business. | Assignment: The proposed strategy focused on Abacus’ strong innovative design and smart price. | Design solution: The logo/icon reflects stability, structure, and openness. Bright, energetic orange puts everything together. Branding items included: logo, identity, stationery, fliers, ephemera, banners, showroom concepts, and façade concepts.